TrueCable
Shop high-quality bulk ethernet cables and accessories
The Challenge
TrueCable is changing the way people buy low-voltage cabling through online channels. After running a highly successful Amazon store for years, they wanted to build a website could would help them manage their customer relationships, improve the shopping experience and strengthen their brand.
"Took time to understand the brand, and the site reflects the company vision. The creativity, personality, and dedication aligned well with our company. A valuable partner to help grow our business."
Brand Discovery
Working with TrueCable to build their website began with a comprehensive brand discovery process to ensure the final design encapsulated the company’s identity and values. This process involved deep dives into TrueCable’s mission, vision, and market positioning, along with a thorough analysis of their product range and target audience. Engaging with key stakeholders through interviews and workshops provided critical insights into what sets TrueCable apart in the highly competitive cable industry—its commitment to quality, innovation, and exceptional customer service. These insights shaped the design direction, leading to the development of a user-friendly, informative, and visually appealing website.
Web Design
The design needed to reflect TrueCable’s technical expertise and reliability while being accessible and engaging for both professional installers and DIY enthusiasts. Emphasizing a clean, modern aesthetic, the website layout was crafted to highlight product features and benefits effectively, with intuitive navigation and robust informational resources to support informed purchasing decisions. The result is a digital platform that not only strengthens TrueCable’s brand presence but also enhances user experience and engagement.
Development
Developing the TrueCable website on the Shopify platform was a strategic choice that ensured a seamless blend of robust e-commerce functionality and a user-friendly interface. The development process began with customizing a Shopify theme to align with TrueCable’s brand aesthetics, incorporating a clean and modern design that showcases their product range effectively. Leveraging Shopify’s extensive app ecosystem, essential features such as advanced product filtering, customer reviews, and detailed product descriptions were integrated to enhance user experience and facilitate informed purchasing decisions. Custom code was employed where necessary to tailor the site’s functionality to TrueCable’s specific needs, ensuring optimal performance and usability. Close collaboration with TrueCable ensured that the site not only met but exceeded their expectations, resulting in a powerful, engaging, and efficient e-commerce platform that drives sales and strengthens their online presence.
"Took time to understand the brand, and the site reflects the company vision. The creativity, personality, and dedication aligned well with our company. A valuable partner to help grow our business."
