Raptor Technologies
Transforming school safety through integrated software
The Challenge
When Raptor Technologies reached out to design their new site, their goals were clear. First, they wanted to establish well-defined user journeys for their diverse range of visitors. They also wanted to improve their SEO strategies to boost the website’s visibility and reach, ensuring it ranked higher in search engine results.
Brand Discovery
In designing the Raptor Technologies website, I embarked on a comprehensive brand discovery journey to delve into the essence of the organization’s identity and mission. Through thorough research, including stakeholder interviews and analysis of existing branding materials, I gained valuable insights into Raptor’s values, target audience, and industry positioning. This deep understanding of the brand’s ethos and goals served as the foundation for the design direction.
Web Design
The design phase of the project incorporated both a visual brand overhaul and a thorough restructuring of the site’s navigation and content structure. The revamped design brought a fresh, contemporary look to Raptor Technologies’ website, with updated colors, typography, icons, and imagery that beautifully represented our evolving brand identity. The site’s navigation was built with a mega-menu to make it more intuitive and user-friendly, and restructured the content for improved organization and accessibility.
Development
The development adhered to industry-leading web practices to ensure an exceptional online presence. The site is fully responsive in order to cater to the diverse needs of users across various devices. To empower the client with effortless content management, we implemented a user-friendly Content Management System (CMS). This choice not only simplified the process of updating and maintaining the website but also provided our client with the necessary tools to manage their content independently. A chat feature was integrated to enhance their engagement and support. Additional third-party services were integrated to optimize accessibility and functionality.
The Result
The end product was a complete visual brand transformation for Raptor Technologies. The fresh and contemporary design breathed new life into their online presence, aligning with their evolved brand identity. The redesign prominently showcases Raptor Technologies’ unique value propositions, ensuring that visitors were met with a clear understanding of the products and services. This project not only revitalized their digital image but also fortified their position as a leader in their industry.
Increase in Organic Traffic
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Increase in Engagement
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