Raise Your Hand Texas
Reinventing public education in Texas.
The Challenge
Raise Your Hand Texas, a leading education advocacy organization, sought to revitalize its digital and visual identity to better reflect its mission of strengthening public education across the state. The existing website was content-heavy and outdated, lacking the functionality and aesthetic appeal needed to engage a diverse audience that includes educators, policymakers, and community members. Additionally, the organization required cohesive branding across various platforms, including presentation templates and print collateral, to ensure consistency and professionalism in all communications.
"Impressed with not only the finished product but also the experience...responsive and helpful. We’re happy to have have a true partner for our online projects."
Brand Discovery
An in-depth branding process was undertaken to align all visual elements with Raise Your Hand Texas’s mission and values. This involved analyzing existing materials and gathering feedback from stakeholders to develop a cohesive visual identity. The branding process focused on creating a professional and trustworthy image that resonates with the organization’s diverse audience.
Web Design
The website was designed to provide an intuitive and engaging user experience. Key design elements included a clean layout, easy-to-read typography, and a cohesive color scheme that reflects professionalism and trust. The navigation was structured to allow users to effortlessly explore sections such as Resources, Events, Membership, and About. Emphasis was placed on accessibility, ensuring that all users can easily access and benefit from the site’s content.
Development
The development process prioritized functionality, performance, and scalability. The website was built on a robust Content Management System (CMS), enabling Raise Your Hand Texas’s team to efficiently manage and update content. The site is fully responsive, providing an optimal viewing experience across various devices, from desktops to mobile phones. Integration of features such as event calendars, resource libraries, and member portals was implemented to enhance user engagement and streamline operations. Adherence to industry best practices in web development ensured a secure, fast, and reliable platform that can grow alongside the organization’s expanding initiatives.
The Results
The comprehensive rebranding and website redesign have significantly elevated Raise Your Hand Texas’s digital presence, effectively communicating the organization’s commitment to public education advocacy. The cohesive visual identity and thoughtfully designed templates have streamlined internal and external communications, reinforcing the organization’s position as a trusted leader in the education sector. The enhanced user experience has led to increased engagement and has positioned Raise Your Hand Texas for continued success in its mission to strengthen public education across Texas.
"Easy to work with and highly knowledgeable...he’s always accessible and focused on finding solutions."
