UT Southwestern

The flagship hospital of children’s health

Brand Discovery
Web Strategy
Website Design
Website Development

The Challenge

CRI sought a website transformation that would artfully elevate their brand while adhering to contemporary web standards, including mobile optimization and user-friendly navigation. Their primary objective was to spotlight their latest breakthroughs and pioneering research endeavors, aiming to attract leading global researchers and establish themselves as a valuable resource within the research community.

Brand Discovery

Though CRI’s existing website was large and complex, with hundreds of pages of content, the approach was simple – modernize the look and feel of the site using web best practices, and re-prioritize content to bring their latest developments and research achievements to the forefront of their site. I worked hand in hand with the CRI team to reprioritize content on highly visible areas of the site in order place a spotlight on their most recent developments and significant achievements.
Message Deck
Message Deck
User Journeys
User Journeys

Web Design

Though CRI’s existing website was large and complex, with hundreds of pages of content, the approach was simple – modernize the look and feel of the site using web best practices, and re-prioritize content to bring their latest developments and research achievements to the forefront of their site. I worked hand in hand with the CRI team to reprioritize content on highly visible areas of the site in order place a spotlight on their most recent developments and significant achievements. The design centered on modernizing the representation of CRI’s brand on their website. By harmoniously blending contemporary design elements and web standards, I was able to refresh their online identity, ensuring it resonated visitors and presented a smooth and engaging user experience.

Development

The guiding principle through the development process was to harness industry best practices to craft a website that exemplifies both scalability and user-friendliness. Utilizing WordPress as the CMS provided a robust and scalable foundation, enabling easy content management and updates. Elementor was employed to design and build the site’s pages, offering a highly visual and intuitive interface for crafting custom layouts without extensive coding. This combination allowed for the creation of a dynamic, responsive, and visually appealing website.

The Result

As a result of the site redesign, the strategic content restructuring realigns the focus on CRI’s most significant achievements, catering to their goal of attracting top-tier researchers and serving as a valuable resource for the research community. Concurrently, the revamped visual elements better convey the essence of the client’s brand, creating a more cohesive and inviting online presence. The outcome is a website that not only highlights the client’s remarkable accomplishments but also embodies their brand identity, providing a powerful tool for recruiting the best researchers while leaving a lasting and professional impression.