Guchess Lumber
A global leader in premium northern hardwood
The Challenge
Gutchess Lumber sought a few things through the redesign of their website. They were keen on boosting lead generation with their existing customer base, necessitating a revamp that prioritized clear and crisp aesthetics for the site. Additionally, they wanted to enhance brand awareness by weaving an engaging narrative into the design while spotlighting their commitment to environmental sustainability. Adding a touch of interactivity and easier navigation was also a priority.
Brand Discovery
My process began with an in-depth brand discovery phase. I immersed myself in understanding their history, values, and market position. I conducted comprehensive research, including interviews with key stakeholders, to gain insights into their brand identity and target audience. This involved analyzing their current branding materials, competitor websites, and industry trends to identify unique selling points and opportunities for differentiation. By synthesizing this information, I developed a strategic vision that guided the design process, ensuring that the website would authentically reflect their heritage and expertise while appealing to their core customers.
Web Design
The goal of the design process was to breathe new life into our client’s online presence. By solidifying a color scheme that seamlessly complemented their brand identity, I not only elevated aesthetics but also reinforced their unique identity in the digital realm. The design highlighted their environmentally friendly practices as a central theme, fostering a sense of corporate responsibility and sustainability. I introduced a range of engaging visual elements and interactive features, ensuring that visitors would stay immersed and informed.
Development
During the development of our client’s website, our primary objective was to adhere to best web practices to ensure an exceptional user experience. Mobile responsiveness was a paramount consideration, as we strived to create a site that adapted seamlessly to various screen sizes and devices. To empower our client with effortless content management, we implemented a user-friendly Content Management System (CMS). This choice not only simplified the process of updating and maintaining the website but also provided our client with the necessary tools to manage their content independently. All contact forms were integrated with their Salesforce account to automate the conversion process.
The Result
Their online presence was taken to the next level by implementing a fresh color scheme and typography that breathed new life into their brand. Throughout this transformation, I remained steadfast in to adhere to best web practices, ensuring a seamless user experience and improved site performance. The result was a cohesive, visually compelling website that aligns with the brand’s identity and effectively communicates its value proposition.
Increase in Engagement
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Increase in Organic Traffic
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Increase to Revenue Page
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