Heard Museum needed to outsource web design after years of continuous development and expansion. Their continual addition of educational programs and resources eventually cluttered navigation and led to broken pages. Free education deliverables, ticketing, memberships, and donations were not easily accessible, decreasing click-through rates and increasing bounce rates. In addition to functional challenges, their website messaging and imagery had become outdated and no longer matched the rich presence true to their identity. Therefore, our goal was to deliver a site that visitors could intuitively access, improving the organization of ticketing, memberships, donations, and payment renewal pages.